A few months ago I found and visited some of the biggest mommy bloggers’ websites to see if there was anything they were doing that I hadn’t implemented into my blogs. Every so often I do things like this. It’s how I learn. I’m an autodidact but I like observing from other people.
I came across one blogger that I really liked. In part. I found a few posts that were just bursting with authenticity and expression. I loved them. And then they were gone. Her most recent posts were all sponsored posts. Dozens of them. I had at some point signed up for email updates from her website and over the course of a few weeks, all I got was sponsored post content.
Her blog was a walking advertisement for Walmart.
And she’s famous for it.
There must be some kind of trick to these bloggers stats because I can’t imagine a million people visiting Walmart ads every day. It’s ridiculous.
A blogger friend of mine recently wrote a post on confessions and she confessed that she doesn’t want to be a carbon copy of every other blogger out there. I second that. I set out with certain goals in mind when starting this blog and now that I see what some blogs have been reduced to (Walmart ads), I’m second guessing whether I want that kind of traffic. Sure, it’s every blogger’s dream to have so much traffic that we can blog full-time and pay our spouse and send our kids to private schools and pay a mortgage on a million dollar home. But…I always tell new bloggers that that’s sort of like winning the lottery. The chances of becoming that aren’t very high. It does happen, of course, but it’s like publishing a book: there’s so much that goes on behind the scenes and so much of that happens with the help of a whole team of experts. Much like big blogging. It’s never done by just one person.
I kind of like being on the smaller side of things (small considering others’ traffic). I love that I’m small enough to be vulnerable and talk about depression and anxiety without feeling like I should hide that part of me. I love authenticity and I think that’s one thing non-celebrity bloggers really have going for them.
I’m not saying I don’t write sponsored content. I do. But I’m the editor of this blog and I curate what I feel like is really interesting content that I would want to read and then I sprinkle in tasteful and relevant sponsored content. That’s what I feel works best for me. Of course, that means I have to find my income somewhere else and I’m fine with that. Hell, when I watch TV, I fast forward commercials. Why would I want to be flooded with all sponsored content when I really want to get to know the blogger I’m following?